Peter Wallis/York

Peter has two parallel careers - as a management consultant and as an author/broadcaster - and two names. As Peter Wallis he was the co-founder, with Lord Stevenson CBE (now Chairman of HBOS plc and The Appointments Commission), of the management consultancy SRU Ltd, and during the 1980s developed the SRU Group of nine specialist business consultancies.

In addition to a wide ranging experience advising major corporates, Government Departments and institutions in many sectors, Peter Wallis' particular specialism has been the commercial exploitation of cultural change and 'brand rehabilitation' - the redevelopment of brands and businesses that have lost positioning focus. He has very considerable experience of 'elite' and up-market products and their branding communication strategies, from Dunhill to Waterford and including Harpers & Queen, World of Interiors, The Economist, The Financial Times, Jaeger, Tiffany, Mont Blanc, Liberty and private banker Coutts & Co.

From 1987-1999 he was Chairman of the Media Consultancy Hydra Associates. His experience of the financial services sector includes:

In March 1994 Peter Wallis was appointed Chairman of a Department of Trade and Industry Committee examining the future of leisure in the UK as part of the British Government's 'Foresight' initiative.

He was also a member of the Britain Abroad Task Force to review the communication of the British 'brand' overseas.

He is on the Members Council of the Tate Gallery.

Peter Wallis is also a non-executive director of Galiform plc (formerly MFI Furniture Group).

Under his other name of Peter York, author, broadcaster and journalist, he is known as a commentator on 'lifestyle' and social change:

and